If you’re looking to change careers, switch industries, or make a career transition of any kind, you need a resume that highlights your transferrable skills and experience.
Transferrable Skills refer to the experience and hands-on knowledge that you gained while working in another industry, which can be applied to a job in another sector. In other words, they’re not industry-specific, and the goal of the resume is to communicate how you created value in your previous roles, and how you can offer that to a new organization.
Focus on the experience, knowledge, or skills you acquired in your previous career that can be applied to other jobs, industries, or organizations.
They provide a potential bridge between the experience you have and that which you are trying to build, by highlighting commonalities. In other words, if you are employed in the same role at ABC company in one industry, you could easily transition into a similar position at XYZ company, despite that company being in another industry altogether.
It’s all about providing value to a potential employer, and being able to transition seamlessly without direct experience.
How Do You Identify Transferrable Skills?
Transferrable skills can essentially be broken down into three different buckets:
1) Soft Skills / Personal Attributes
Often referred to as “soft skills”, these include personal qualities and learned attributes such as leadership, work ethic, ability to manage deadlines, ability to work through challenges, teamwork, creativity, and accountability.
2) Hard Skills / Functional Skills
“Hard skills” refer to the practical experience, the functional skills that are required for the job, but aren’t necessarily limited to a certain function or industry. Examples might include content development, strategic planning, client relationships management, sales, marketing, customer service, project management, budget/P&L management, data analysis, and management.
3) Overlapping Experience
Another way to bridge the gap between industries is to look for overlapping experience that may be relevant. Separate from hard or soft skills, this may include experience working with similar types of customers, brands, or products, personal knowledge of the industry, outside or nonprofessional experience that is relevant (volunteer or advocacy work), or related education.
What are Some Examples of Transferrable Skills?
For the purpose of this article, let’s assume your current occupation is a sales associate in the enterprise business software space, and you wish to enter into a similar role selling cannabis products to regional dispensary chains. Your current customers are Fortune 100 organizations and you wish to sell to individual dispensaries and regional suppliers. Here are some examples of transferrable skills and experience that – while gained in software sales – could be applied to the cannabis space:
Customer Service and Account Management
If you have a talent for building relationships and rapport, you could parlay that skill set easily into a cannabis sales role. Sales is all about relationship building, establishing trust, and providing ongoing value to your customers. The ability to not only build those relationships, but also retain and grow them is key, particularly in an industry like cannabis where competition is continually expanding.
Deep Product Knowledge
In our current example, there is little overlap between enterprise business software (unless it’s directly aimed at cannabis companies), and cannabis products. However, to be a successful salesperson in the cannabis space, you would need to possess a very comprehensive knowledge of the product and the needs of your customers. Having the ability to retain a high volume of product knowledge and match those recommendations based on the customer’s unique needs would be well-suited for a sales role in the that space.
Experience Working With Similar Products or Customers
It may be as straight forward as translating your experience selling software to Fortune 100 companies, to selling point-of-sale software to cannabis industries. In this case – and regardless of the product itself – your experience selling to highly-regulated organizations that require you to bypass a lot of “red tape”, may come in handy. The same goes for the type of customers who would be using the products you’re selling – if you bring an understanding of the market, it’s easier to build knowledge of the brand and its products.
Experience Working With Similar Types of Customers
While you may lack direct experience when it comes to the product you’re dealing with, think about whether any parallels exist between the types of customers you would be selling to. By this, I am referring to the decision-makers purchasing directly from your organization, versus the end user. Do you have experience selling to regional chain stores, retailers, high-end boutique shops, or other types of businesses that would be applicable in the cannabis space?
Knowledge of Industry Trends & Legislation
Are you someone who makes it a point to continually stay abreast of evolving changes in your industry? Continually evaluating the market, the customer, and competitive positioning of the product or brand is a key part of maintaining market share and building new business in any field. Cannabis is an industry that is evolving at a rapid pace, and maintaining an understanding of where it’s headed will position you for success.
How to Showcase Transferrable Skills on the Resume
A functional resume format is sometimes used to highlight transferrable skills over experience. I recommend using more of a hybrid (or combination) format that highlights both. Here are a few ways you can highlight your transferrable skills and experience in the resume:
• Resume Summary Statement or Objective Statement: Use your summary or objective to bring your transferrable skills and experience front and center. This is essentially your branding statement, and it sets the tone for the resume. If you want your transferrable attributes to be the focus of the resume, highlight them prominently in your summary or objective statement.
• Skills Section: Call out a separate section that highlights your skill sets or areas of expertise – either under the summary or at the end of the resume. Pay attention to how you order the skills, and make sure the most relevant ones are prominently displayed.
• Experience: Minimize the focus on skills, experience, or language that is specific to your current industry, and that don’t add value to the role or field that you’re targeting. Instead, talk about responsibilities, projects, and impact that directly showcase your transferrable skills, and how they added value in the role.
• Education / Memberships / Volunteer & Freelance Work: Highlight any relevant training, outside or volunteer work, or professional/trade affiliations that you’ve been involved with outside of your current job. Those can include online or in-person seminars, workshops, classes, networking events, professional conferences, or relevant projects.
When it comes to job searching and resumes in general, relevance is key. Understand the applicable skills, experience, and knowledge that you bring to the table, and how those things can bring value to a potential employer.
Need help identifying your transferrable skills and experience? We can help you create an optimized resume that showcases your most marketable attributes and stands out against traditional candidates. Contact us to learn more.